Did you know that before unlocking a blue ocean Netflix was one of many DVD rentals? Netflix did not invent movies, but it offered a unique opportunity to watch them online.Here are some examples of the companies that created uncontested markets: To better understand the way you can apply the blue ocean theory into practice let’s analyze companies that successfully coped with this task. When you have answers to the four questions from above, it’s time to implement the strategy. And for that you need to offer a unique value to users. Your goal is to get rid of the competition at all by creating a new market niche. If you decide to pursue blue ocean, your goal is not to be better than your competitors, shifting from red to the blue ocean. You are among pioneers on a new market or niche.Opportunity to bring a previously unknown value for users.Īdvantages of blue ocean strategy are tempting: While in the red ocean a lot of businesses sell similar products and try to compete mainly using different pricing strategies, in the blue ocean companies try to create new demand. Authors believe that the red ocean stands for a market that is overwhelmed with competitors, while the blue ocean represents an unknown market without rivals. Chan Kim and Renée Mauborgne in their book Blue Ocean Strategy.
The concept of the blue ocean was introduced by W. In this article, we will share our experience and talk about the blue ocean strategy to help you come up with an innovative product. And sometimes creating a blue ocean requires an ability to see things from a different angle and offer a new value.Īs an agency focusing on product design, we at Eleken had the honor to collaborate with several companies that later became blue ocean swimmers. But what if someone told you that to create a blue ocean you do not have to always rely on breakthrough technologies or even be the very first to apply them? On the contrary, true visionaries know it is not technology that drives changes, but unique ideas.
0 kommentar(er)
